Blazing trails, treading lightly
We’re committed to raising the bar for what it means to be a sustainable skincare company—starting with the small things, and working toward the big ones.
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We’re B Corp-Certified
This means our business has been evaluated at every level—from our internal policies, to our suppliers, to our environmental impact. It keeps us accountable to our goals, and helps us quantify and track our sustainability progress.
Meet our B Team
Team members from across our business collectively oversee our B Corp-related projects. It’s a true team effort, and it’s one way we walk the walk when it comes to strategizing and achieving our long-term goals.
Joining forces
with like minds
In 2022, we joined the B Beauty Coalition of B Corp-certified personal care and beauty brands to collaborate on creative solutions to improve our entire industry.
We’re Certified
Plastic Negative
In partnership with rePurpose Global, we remove two plastic bottles from the environment for every bottle we sell. Even with this practice, we are working towards 100% glass or aluminum bottles for all of our products in 2025.
one step at a time
Here’s how we’re working to do better, every day:
Giving back together
We aim to dedicate 600+ hours every year to volunteering as a team—here in Vermont, and in our team members’ local communities.
Teaming up with other orgs
We partner with organizations working to protect outdoor spaces and improve access for all, including groups like Rokeby Farm, Zeno Farm, Outdoor Afro, Vermont Land Trust, One Tree Planted and Outward Bound for Veterans, and more).
Clean from the ground up
Sustainability and safety are at the root of our product formulations. Whenever possible, we use upcycled ingredients (like the Red Maple Bark in our Alpine Rich Cream), and safe, proven synthetics in place of over-harvested natural ingredients.
On the horizon
The goals we’re summiting next:
Less plastic
In 2025, our goal is to transition 100% of our full-size plastic products to either glass or aluminum. As a result, we will reduce our annual plastic output in kg by 83% percent.
Fewer emissions
We’re reducing our carbon emissions by reorganizing our distribution network so we’re closer to both our customers and suppliers.
Encouraging exploration
We’ve introduced a sabbatical benefit, so team members of five years can take a month off to explore, recharge, and spend even more time outdoors.