Box of Ursa Major Fortifying Gel Moisturizer next to the jar on a white background.  Both the Box and jar are white with blue mountains on them.

Fortifying Gel Moisturizer

4.5
Rated 4.5 out of 5 stars
4.5 Stars (197 Reviews)
A lightweight, serum-like gel moisturizer that keeps skin feeling clear, refreshed, and hydrated all day. It’s a simple but powerful daily moisturizing step that’ll leave you ready to tackle whatever comes next.

Formerly known as Fortifying Face Balm.
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Why It’s Special

Hydrates without heaviness

This lightweight, invisible daily moisturizer has a serum-like texture that absorbs fast and delivers long-lasting hydration. The finishing touch: a light, natural aroma, with hints of real lavender and rosemary.

Actively soothes & firms

Actives like Aloe and Willow Bark nourish and condition skin, for that brightening and tightening effect. It leaves skin feeling clear and firm, with a smooth, shine-free finish.

Picky skin-approved

We kept it simple, with gentle yet effective ingredients that you can trust. It’s a great choice for folks with combination, oily, or acne-prone skin (and any skin that likes a lighter touch).

Layers nicely

Weave it into your routine anywhere you like. It makes for a perfectly smooth, non-pilling primer under makeup and SPF, a soothing after-sun step, even a refreshing post-shave balm.

Refreshingly Different

Nothing to hide here. Just naturally awesome ingredients that help you achieve your healthiest, happiest skin.

Lightweight

Fast-absorbing

All-day hydration

Clean ingredients

Certified Plastic Negative

Vegan & cruelty-free

“This serum-style moisturizer soaks right in for a full day of non-greasy hydration.”

Well + Good

Pure, Powerful Ingredients

Formulated without petrochemicals, sulfates, parabens, synthetic fragrances, or other suspect chemicals.

  • Aloe

    Soothes and hydrates

  • Willow Bark

    Natural source of salicylic acid (beta hydroxy acid), which soothes and conditions skin

  • Kendi Seed

    Delivers fast-absorbing, lightweight hydration

  • Olive Leaf

    Contains antioxidants that moisturize and soothe skin

  • Prickly Pear

    Provides immediate and long-lasting relief from irritation

  • Birch Sap

    Delivers serious hydration along with a dose of antioxidants, vitamins, and minerals

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  • Fortifying Gel Moisturizer Reviews

    4.5
    Rated 4.5 out of 5 stars
    Based on 197 reviews
    197 reviews
    • Mae K.
      Verified Buyer
      I recommend this product
      AGE RANGE Teens
      SKIN TYPE Oily
      SKIN CONCERN Breakouts
      Rated 5 out of 5 stars
      2/18/25
      Lovely and light!

      This moisturizer is perfect for acne-prone skin. I love applying it after washing my face with the Ursa Major face wash. It's a lovely product!

    • Connor M.
      Verified Buyer
      I recommend this product
      AGE RANGE 20's
      SKIN TYPE Combo
      SKIN CONCERN Redness / Irritation
      Rated 5 out of 5 stars
      2/16/25
      Love love love

      Have used this product since highschool (almost 10 years). It has always worked for my skin. It’s does not make me oily, but keeps me nourished.

    • Patrick F.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Balanced
      SKIN CONCERN Dryness
      Rated 5 out of 5 stars
      2/10/25
      Love this

      I use this at night on my face, neck and hands. It feels good going on and the scent is pleasant but not lingering. Highly recommend.

    • Debbie D.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Combo
      SKIN CONCERN Fine Lines
      Rated 5 out of 5 stars
      1/29/25
      Moisturer

      Great addition to my morning routine, makes my face feel refreshed.

    • Jennifer L.
      Verified Buyer
      I recommend this product
      AGE RANGE 50's+
      SKIN TYPE Sensitive
      SKIN CONCERN Redness / Irritation
      Rated 5 out of 5 stars
      1/5/25
      Love this on my sensitive, middle aged skin

      I love this gel and have purchased it many times. It’s the only product I have found that moisturizes my skin in winter without any stinging. The glass package is great too and I enjoy free samples of the face wash. Thanks U/M!

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