Ursa Major Golden Hour Body Serum with packaging on a white background

Yellow swipe of Body Serum on a white background

Person pumping Ursa Major Golden Hour Recovery Serum onto their arm.

Hand applying Ursa Major Golden Hour Serum onto their arm. Text reads that the serum helps skin look firm & smooth, revitalizes dull, lackluster skin, evens skin tone & texture, and delivers lasting hydration.

Clinical results chart with user outcomes on a blue background, including: Consumer Perception Results- 96% agree skin feels smoother in one week, 94% agree skin feels moisturized all day, and 89% agree skin feels more youthful in one week; Instrumentation Results- Skin is 19% firmer in one week and skin is more elastic in one week

Product guide to Ursa Major body moisturizers with images and descriptions on a blue background, including: Botanic Buzz Body Lotion- A lightweight lotion with a botanic scent, best for normal skin seeking daily hydration or soothing; Dry Oil- A lightweight dry oil for dull skin and hair needing healthy glow; Body Butter- A rich butter for dry skin craving deep hydration; Body Serum- A cream-to-oil serum for mature skin seeking rejuvenation and firming

Pure, powerful ingredients listed, including: Meadowsweet Extract- Helps skin look firmer and more toned; Bee Balm Leaf- Brightens skin and evens the appearance of dark spots; Organic Sea Buckthorn- Contains omega fatty acids that replenish dry, depleted skin; Daisy Extract- Evens skin tone, helping reduce the appearance of dark spots

Certification badges and descriptions on a white background, including: Certified B Corp- We meet the highest standards for social and environmental responsibility; Certified Plastic Negative- We fund the removal of twice as much plastic from the environment as we produce; Leaping Bunny Certified- From sourcing to final product, every step of our formulation process is cruelty-free; Clean Ingredients- No harmful chemicals or fillers—just safe, effective ingredients

Golden Hour Body Serum

Name: Golden Hour Body Serum
Brand: Ursa_Major
Price: 54.00 USD
Availability: InStock
Rating: 4.5 (103 reviews)

FIRM + REJUVENATE

4.5

Rated 4.5 out of 5 stars

4.5 Stars (103 Reviews)

A deeply rejuvenating body treatment packed with skincare-worthy actives to firm, smooth, and support a youthful glow.

150 ML| 5 FL OZ

Heads up! This product is currently out of stock.
Enter your email and we’ll let you know when it’s back in the shop.

Free shipping over $40

Free & easy returns

Love It Guarantee

Golden Hour Body Serum

Bundle & Save

Whole-Body Bliss Bundle

4.6

Rated 4.6 out of 5 stars

4.6 Stars (238 Reviews)

SAVE 10%

After 15 years in the beauty world, I was fed up. Toxic ingredients, false promises, and over-priced products. So we moved to Vermont and started Ursa Major: skincare that uses clean, forest-infused ingredients for real results, without all the BS of traditional beauty.

Emily• Ursa Major Co-Founder

Youthful and firm

Proven to improve skin firmness in as little as one week, leaving it with a noticeably smoother, more elastic feel.

Combats dullness

Potent brightening botanicals help revive lackluster skin to restore a healthy-looking glow from head to toe.

Evens tone & texture

Helps target dark spots while soothing with antioxidant-rich actives for skin that looks smooth and even-toned.

Deeply moisturizing

This omega-rich formula melts into skin, leaving it feeling soft, supple, and looking visibly replenished.

Deeply hydrating

Helps skin look firmer

Potent formula

Clean ingredients

Certified Plastic Negative

Vegan & cruelty-free

Blue bottle of Body Serum surrounded by flowers and herbs on a white background

Pure, Powerful Ingredients

No petrochemicals. No sulfates. No parabens. No synthetic fragrances. Just pure, powerful ingredients your skin will thank you for.

Meadowsweet Extract

Helps skin look firmer and more toned
Bee Balm Leaf

Brightens skin and evens the appearance of dark spots
Organic Sea Buckthorn

Contains omega fatty acids that replenish dry, depleted skin
Daisy Extract

Evens skin tone, helping reduce the appearance of dark spots
Yarrow Extract

Rich in antioxidants to help soothe skin

Full Ingredients

water/aqua/eau, cocos nucifera (coconut) oil, glycerin, argania spinosa kernel oil*, simmondsia chinensis (jojoba) seed oil*, trimethylolpropane tricaprylate/tricaprate, butyrospermum parkii (shea) butter, santalum spicatum wood water, rosa canina seed oil*, bellis perennis (daisy) flower extract, behenyl alcohol, dimer dilinoleyl dimer dilinoleate, polyglyceryl-3 stearate, tocopherol, sodium stearoyl glutamate, caprylic/capric triglyceride, monarda didyma callus extract, hydroxyacetophenone, aloe barbadensis leaf juice, coco-caprylate/caprate, 1,2-hexanediol, caprylyl glycol, xanthan gum, propanediol, populus tremuloides bark extract, sclerotium gum, isomalt, lecithin, citrus aurantium amara (bitter orange) flower oil, citric acid, pullulan, pentylene glycol, tetrasodium glutamate diacetate, maltodextrin, rosa centifolia flower extract, phenethyl alcohol, silica, fomes officinalis (mushroom) extract, garcinia cambogia fruit extract, paullinia cupana seed extract, sodium benzoate, achillea millefolium extract, gardenia jasminoides fruit extract, potassium sorbate, equisetum arvense extract, fucus vesiculosus extract, hedera helix (ivy) extract, spiraea ulmaria flower extract, tephrosia purpurea seed extract, viola tricolor extract, papaver rhoeas petal extract, sodium hydroxide, disodium phosphate, potassium chloride, potassium phosphate, sodium chloride, sodium glycolate, sodium formate, calendula officinalis flower extract, helianthus annuus (sunflower) seed extract, hippophae rhamnoides extract, ribes nigrum (black currant) fruit extract, phytol, linalool, citronellol, geraniol, limonene, eugenol, farnesol

*Organic Ingredients

Apply generously to damp or dry skin, massaging until fully absorbed. Use AM or PM for smooth, even-toned skin.

Pink rose, sandalwood sticks, and white flowers on a light background

A soft, herbaceous blend with hints of sweet Neroli, sour Rose and spicy Sandalwood.

Carton + Carton Liner: Recycle in your curbside bin.

Glass Bottle: Rinse and recycle in your curbside bin.

Pump: Rinse and drop off at your nearest specialty recycler—we recommend a Pact collection bin.

“WOW. This is the most amazing serum I’ve ever used. It makes my skin so soft and my skin texture is smoothing out and becoming even.”

Lisa

“...goes on smoothly and I’ve noticed an uptick in firmness on my legs. I’m a huge fan!!!”

Tracy

“After using this just a couple of days my dry, dull skin started to look and feel healthy and hydrated!”

Rebecca G.

“...this stuff really improves the texture and appearance of my skin, from the first application! It goes on so smoothly with a very pleasant scent.”

Phyllis M.

“...I’m genuinely impressed. My skin has never felt this smooth and supple…”

Ranah

“Target dark spots and dehydration all in one delicious-to-use formula…”

“[A] treatment-focused step for firming [skin]…”

FAQs

How does this differ from other Golden Hour Body products?

Our Golden Hour Body Serum is a targeted body treatment powered by skincare-worthy active ingredients to help support smoother, firmer-looking skin.

In comparison, our Golden Hour Body Butter is a cushiony, moisture-locking cream that absorbs quickly for a non-greasy feel, while our Golden Hour Dry Oil is a fast-absorbing, dry-finish oil that provides lightweight nourishment for skin and hair without feeling oily.

How and when do I use this product?

Apply generously to damp or dry skin, massaging until fully absorbed. For best results, use daily (AM or PM) to support smooth, even-toned skin.

Is this meant to be layered or used on its own?

Golden Hour Body Serum works beautifully solo but also layers seamlessly, so it’s totally up to you! Pair it with our Golden Hour Dry Oil for an extra boost of radiance, or with our Golden Hour Body Butter to help lock in moisture longer.

Can I use this on my face?

Golden Hour Body Serum was specifically formulated for the skin on your body, so it is intentionally more rich, substantial, and deeply moisturizing.

If you’re looking for a facial serum with firming benefits, we recommend checking out our Mountain Glow Serum instead.

Can I use this after shaving or waxing?

Yes! You can absolutely use Golden Hour Body Serum after shaving or waxing, but we suggest applying it after any redness or sensitivity has subsided—ususally a few minutes post-shave or wax. If you know your skin happens to be more sensitive, we recommend patch testing first.

Is this safe for sensitive skin?

While not clinically tested on sensitive skin, we have designed our products to work for a variety of skin types and have heard awesome feedback from folks with more sensitive or reactive skin. Of course, if your skin happens to be extra-sensitive, we recommend that you try patch testing before fully applying for extra precaution.

Is this product pregnancy-safe?

Golden Hour Body Serum does not contain any ingredients that are commonly avoided during pregnancy, like vitamin A or high doses (+2%) of salicylic acid. That said, we always recommend checking in with your healthcare provider about ingredient lists and any new products during pregnancy.

Does this contain fragrance?

Golden Hour Body Serum has a mild, herbaceous aroma of sweet Neroli, sour Rose, and Sandalwood that comes entirely from real plant extracts—never synthetic fragrances.

What if I don’t love it?

We totally understand that skincare is not one-size-fits-all and that everyone’s skin is unique. If you are not satisfied with your Ursa Major products, you may return your product for a full refund or store credit within 30 days of receiving your order.

Do you offer free shipping?

We happily offer free standard shipping via DHL/USPS for all domestic orders $40+ placed on our website. Orders below $40 will ship via DHL/USPS for a flat $7 fee.

How do I start a return?

Super easy! Just head on over to our Returns Portal, where you’ll just need your order number (the one starting with UM) and your email address or zip code to get started.

MADE FOR SKIN AND SPIRIT

The Ursa Major Difference

Powerful, forest-infused formulas

Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.

Clean, healthy ingredients

No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.

Sublime experience

From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.

Love It Guarantee

If you don’t love your experience within 30 days of receiving our products, we’ll offer you a full refund or exchange.

Skincare built for you

Build your own routine

Bundle your favorite products and save up to 20%.

GET STARTED