True North is closer than you think
Made for skin and spirit
We created our formulas with the best of nature, and left out anything harmful or superfluous. Because when you strip away the unnecessary stuff, you can tune into what matters. We call that True North, and when it shines through, your glow is undeniable.
Pure, powerful, refreshing
Forest-infused formulas that harness nature’s most effective ingredients.
Skincare, straight up
No inflated promises, scare tactics, or fussy routines here. We took the time to create uniquely effective everyday essentials, so you can spend less time in the bathroom and more time doing what you love.
Clean active ingredients
Our formulas are truly clean, and contain no harmful synthetics, chemicals, parabens, or anything of the sort. We use powerful, forest-infused actives to deliver real results, and that outside fresh experience.
Raising The Bar
As a B Corp, we’re committed to sustainability, quality, and transparency, because what we put out into the environment (and how we treat our fellow humans) is just as important to us as what we put on our skin.
Skincare, straight up
No inflated promises, scare tactics, or fussy routines here. We took the time to create uniquely effective everyday essentials, so you can spend less time in the bathroom and more time doing what you love.
Clean active ingredients
Our formulas are truly clean, and contain no harmful synthetics, chemicals, parabens, or anything of the sort. We use powerful, forest-infused actives to deliver real results, and that outside fresh experience.
Raising The Bar
As a B Corp, we’re committed to sustainability, quality, and transparency, because what we put out into the environment (and how we treat our fellow humans) is just as important to us as what we put on our skin.
You are the active ingredient
There’s no glow that can compare to a day well-explored. So get out there. We’ll help you treat your skin and spirit well along the way.
Explore Bestsellers
By trailblazers, for trailblazers
We’ve always done things our own way, challenging industry norms and holding ourselves to our own standards at every turn. We only launch what we absolutely love, because that's what you deserve.
Founder Story
We’re Oliver and Emily. We founded Ursa Major together. After living and working in New York City for 10+ years, we made the move to Vermont in search of some fresh air.
It didn’t take long for us to notice the effects of Vermont’s natural splendors on our spirits—and our skin. It was more than any single habit or ingredient. It was an unmistakable, completely clean, totally invigorated glow.
When you find something this good, your instinct is to share it. We knew our clean skincare line had to be super refreshing, wildly effective, and most importantly, infused with pure, powerful ingredients found in nature.
We’re so glad we crossed paths! Happy exploring.
Bestsellers
An incredibly nourishing, yet fast-absorbing face cream.
An incredibly nourishing, yet fast-absorbing face cream.
Rated 4.5 out of 5 stars
4.5 Stars (4,582 Reviews)
A one-of-a-kind, deeply rejuvenating face serum for your best skin ever.
A one-of-a-kind, deeply rejuvenating face serum for your best skin ever.
Rated 4.7 out of 5 stars
4.7 Stars (1,271 Reviews)
A super fresh foaming face wash for clean, balanced skin.
A super fresh foaming face wash for clean, balanced skin.
Rated 4.7 out of 5 stars
4.7 Stars (1,450 Reviews)
A supremely nourishing, all-in-one eye cream with powerful active ingredients.
A supremely nourishing, all-in-one eye cream with powerful active ingredients.
Rated 4.2 out of 5 stars
4.2 Stars (1,574 Reviews)